At Chiat/Day, I had the thrilling opportunity to work on a project for Playstation's largest console launch yet, aimed at hardcore gamers. As part of the digital team, we produced a series of HD videos showcasing the console's power. To engage the hardcore audience, we developed an alphabet hidden in marketing materials that, when typed into a special keyboard on ps3.com, unlocked exclusive content. This was an innovative way to connect with our audience and generate excitement for the launch.
Singstar
Early social gaming.
Early social gaming.
SOCOM Hell Week
We took 16 top gamers and put them through real Hellweek
We took 16 top gamers and put them through real Hellweek
God of War
We used Live Action Role Players to re-enact the game
We used Live Action Role Players to re-enact the game
Additional game industry work
