At Chiat/Day, I had the thrilling opportunity to work on a project for Playstation's largest console launch yet, aimed at hardcore gamers. As part of the digital team, we produced a series of HD videos showcasing the console's power. To engage the hardcore audience, we developed an alphabet hidden in marketing materials that, when typed into a special keyboard on ps3.com, unlocked exclusive content. This was an innovative way to connect with our audience and generate excitement for the launch.
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/f195d635-15f3-4d1b-aac4-dd6cc49c5f9d_rw_1920.jpg?h=f4ea1134355ecde96dd52a652b01239d)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/b9d3b6e9-1f96-4931-9ee6-792587bef93f_rw_600.jpg?h=272692fc364c5ea174e9519766426aff)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/7e820c12-e2e4-46d7-8c96-e904db82b274_rw_600.jpg?h=ec1df51ec40c963403163939b79125c8)
Singstar
Early social gaming.
Early social gaming.
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/ca808db0-0a54-4418-b8d6-78b50a3aa8ba_rw_600.jpg?h=774ab1eec3a82cf6873fd4841e992bc8)
SOCOM Hell Week
We took 16 top gamers and put them through real Hellweek
We took 16 top gamers and put them through real Hellweek
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/05fe02e7-f071-45ca-a557-4458a13794a1_rw_1200.jpg?h=2484784b7f86703ef5d95ae524c88cc4)
God of War
We used Live Action Role Players to re-enact the game
We used Live Action Role Players to re-enact the game
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/fa5ed426-d995-4160-aff8-2d92ae533a23_rw_1200.jpg?h=a985579b93f664faada25fa74ae20084)
Additional game industry work
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/3bc94fd5-4f0b-4d3d-baae-4368efc7b116_rw_1200.jpg?h=0766d573962aa6f7b455e8b82134ae42)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/f172a8f9-ad9f-47ba-9dd8-d5937ab8bbe8_rw_1200.jpg?h=a1ec9a3df772db4d939a7a3a08897b73)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/c43131bc-bf1f-4af2-a846-2e6045810151_rw_1200.jpg?h=4c5862de06d29535788d970716f01b95)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/f3fbe94e-08ca-47ef-8ce5-ec336d31f813_rw_1200.jpg?h=6621ef2489ca2354441b74c16fab6cd7)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/8db6745c-7918-4fe2-9831-07409148f04e_rw_1200.jpg?h=95ea367235ad73ba9767dc15fd83ea08)