Playstation was about to launch their biggest console to date, This was an exciting project for me early on at Chiat/Day, we were tasked to speak to the hardcore gamers. Working on the digital team we created a series of HD videos to show off the power of the new system. To access these first and other unlock-able content, we created an alphabet hidden inside marketing, that can then be typed into a special keyboard at We considered this "engaging the hardcore".
Early social gaming.
SOCOM Hell Week
We took 16 top gamers and put them through real Hellweek
God of War
We used Live Action Role Players to re-enact the game
Additional game industry work

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