The PS3 launch site and in store retail experience. A launch website with hidden codes for fans to discover, plus heavy CGI feature videos delivered on Blu Ray to play on PS3 display cases in retail locations.
Art directed the PS3 launch at TBWA\Chiat\Day. The site held hidden codes that fans hunted through the experience. The Blu Ray feature videos played on the actual display case PS3s at retail, turning every Best Buy demo into its own launch moment. Heavy CGI throughout.
LAUNCH TITLES
Singstar
Early social gaming.
Early social gaming.
SOCOM Hell Week
We took 16 top gamers and put them through real Hellweek
We took 16 top gamers and put them through real Hellweek
God of War
We used Live Action Role Players to re-enact the game
We used Live Action Role Players to re-enact the game
