Hello! I have an established a 15-year career from a designer to digital creative director at various companies like Chiat/Day and Disney. Over the years, I have been fortunate enough to support campaigns and brands for a number of great clients such as Toyota, Nissan, Apple, Disney, Google and more.
RAPP, Los Angeles, CA, 2019-Present
Associate Creative Director
• Creative on Toyota to create highly engaging and eye-catching email and print marketing campaigns.
• Spearhead the development of an automated template system for touch points after new purchases.
• Generate vehicle specific campaigns based on vehicle updates and product launches. Produce and convey presentations to clients on daily basis outlining new custom designs and materials.
• Contribute direct oversight to UI/UX designers to complete multiple projects within tight deadlines.
• Communicate proactively with clients to build strong relationships and provide updates on progress.
Associate Creative Director
• Creative on Toyota to create highly engaging and eye-catching email and print marketing campaigns.
• Spearhead the development of an automated template system for touch points after new purchases.
• Generate vehicle specific campaigns based on vehicle updates and product launches. Produce and convey presentations to clients on daily basis outlining new custom designs and materials.
• Contribute direct oversight to UI/UX designers to complete multiple projects within tight deadlines.
• Communicate proactively with clients to build strong relationships and provide updates on progress.
Saatchi and Saatchi LA, Los Angeles, CA, 2016-2018
Creative Director (Contract)
• Served as Creative Director and Art Director working on updating Toyota.com as well and dealer tools.
• Directed the design and implementation of a “digital garage” to show real-time inventory from dealerships.
• Bridged assets and objectives with partner agencies regarding North American brand assets.
• Maintained thorough working knowledge of industry trends and best practices to drive innovation.
Creative Director (Contract)
• Served as Creative Director and Art Director working on updating Toyota.com as well and dealer tools.
• Directed the design and implementation of a “digital garage” to show real-time inventory from dealerships.
• Bridged assets and objectives with partner agencies regarding North American brand assets.
• Maintained thorough working knowledge of industry trends and best practices to drive innovation.
Disney Imagineering, Glendale, CA, 2013
Creative Lead
• Created projects to connect guests to theme parks, hotels, and cruises based on their interests.
• Conducted thorough research regarding innovative technologies that could be implemented by Disney to drive storytelling and enhance the entertainment value of physical spaces.
• Pitched R&D concepts for in the pre-park, in-park, and post-park experiences.
Creative Lead
• Created projects to connect guests to theme parks, hotels, and cruises based on their interests.
• Conducted thorough research regarding innovative technologies that could be implemented by Disney to drive storytelling and enhance the entertainment value of physical spaces.
• Pitched R&D concepts for in the pre-park, in-park, and post-park experiences.
TBWA/Chiat/Day, Playa Del Rey, CA, 2011 to 2014
Associate Creative Director
• Led the Nissan Account with 360-degree car launches, agency partnerships, and brand development.
• Established a comprehensive style guide to uphold Nissan’s Brand ‘Innovation for All’ visual identity across digital, television, partnerships, print, as well as out of home.
• Integrated brand identity design into the corporate ecosystem including auto shows, dealerships, owner documentation, as well as all areas of Nissan’s Global branding.
Associate Creative Director
• Led the Nissan Account with 360-degree car launches, agency partnerships, and brand development.
• Established a comprehensive style guide to uphold Nissan’s Brand ‘Innovation for All’ visual identity across digital, television, partnerships, print, as well as out of home.
• Integrated brand identity design into the corporate ecosystem including auto shows, dealerships, owner documentation, as well as all areas of Nissan’s Global branding.
Academy of Art, San Francisco, CA, 2009 to 2011
Director of New Media Design
• Supervised a staff of 15 instructors and a student body of over 180 students spanning 23 courses.
• Regulated core activities including portfolio reviews, instructor reviews, final shows, and graduation.
• Adjusted design and programming courses to adhere to current industry standards and best practices.
• Administered senior-level portfolio courses in order to help maintain the quality of graduating students.
• Built the school’s online presence and reputation through public presentations and interviews.
• Cultivated strong rapport with students to build on their interests and assist with career development.
Director of New Media Design
• Supervised a staff of 15 instructors and a student body of over 180 students spanning 23 courses.
• Regulated core activities including portfolio reviews, instructor reviews, final shows, and graduation.
• Adjusted design and programming courses to adhere to current industry standards and best practices.
• Administered senior-level portfolio courses in order to help maintain the quality of graduating students.
• Built the school’s online presence and reputation through public presentations and interviews.
• Cultivated strong rapport with students to build on their interests and assist with career development.
TBWA/Chiat/Day, Playa Del Rey, CA, 2006 to 2009
Art Director
• Acted as art director for Sony Playstation and oversaw the launch of the PS3, while supporting other clients including • Absolut, Hoover, and X Games.
• Drove creative direction for the Disney/PIXAR Wall-E theatrical release as art director at Media Arts Lab.
• Collaborated directly with PIXAR create new assets, and launched highly interactive campaigns throughout the tease, pre-launch, and launch phases.
• Facilitated Apple product launches by providing comprehensive creative and design support.
Art Director
• Acted as art director for Sony Playstation and oversaw the launch of the PS3, while supporting other clients including • Absolut, Hoover, and X Games.
• Drove creative direction for the Disney/PIXAR Wall-E theatrical release as art director at Media Arts Lab.
• Collaborated directly with PIXAR create new assets, and launched highly interactive campaigns throughout the tease, pre-launch, and launch phases.
• Facilitated Apple product launches by providing comprehensive creative and design support.
Previous Experience
• Juxt Interactive, Newport Beach, CA, 2004 | DESIGN INTERNSHIP
• Method Interactive, San Francisco, CA, 2003 | PRODUCTION DESIGNER
• Juxt Interactive, Newport Beach, CA, 2004 | DESIGN INTERNSHIP
• Method Interactive, San Francisco, CA, 2003 | PRODUCTION DESIGNER
Though my career, between the full-time work I have always freelanced for companies such as Deutsch, 72andSunny, and Disney; or simply taken on my own clients such as Storyfire.
Education
Master of Fine Arts (MFA) in Computer Arts: New Media, 2004
Academy of Art University, San Francisco, CA
Academy of Art University, San Francisco, CA
Bachelor of Science (B.Sc.) in Business Administration, 1999
University of Southern California, Los Angeles, CA
Minor in Multimedia Studies
University of Southern California, Los Angeles, CA
Minor in Multimedia Studies
Creative Toolbox
Sketch, Photoshop, Illustrator, InDesign, Premier, XD, Figma, After Effects, Blender 3D, HTML
HonorsSketch, Photoshop, Illustrator, InDesign, Premier, XD, Figma, After Effects, Blender 3D, HTML
Clio - The Conjuring 2 - Reverse Trailer - Eclipse Advertising (Freelance)
Cannes Cyber Lion Shortlist - Playbeyond.com
One Show Annual -Playbeyond.com
Design and Art Direction Annual - Playbeyond.com
Gold Addy - Playbeyond.com
Silver Addy - Playbeyond.com
Bronze Addy - Monkeytown.tv
FWA-Site of the Day - Monkeytown.tv
FWA-Site of the Day - Poeticwaves.net