Chiat/Day LA was tasked with creating a global rebrand for Nissan, unifying all vehicles under a single voice - Innovation for All. As part of this effort, we created a unique personality for each vehicle using art and copy. I personally designed the backgrounds for each personality, using Photoshop to blend layers of color and create a natural glow.
The resulting brand identity served as the foundation for all extensions including TV, print, OOH, shows, digital, and even the Nissan Headquarters. To ensure consistency across agencies, we developed brand guidelines and style guides.
