A global rebrand for Nissan was needed to unite all vehicles under a single voice- Innovation for All. At Chiat/Day LA, we created a personality for each vehicle with art and copy. I created each background in photoshop blending several layers of color together to create a natural glow.
The result set the look and feel for all brand extensions including TV, print, OOH, shows, digital, and the Nissan Headquarters. Brand guidelines and style guides were needed as help with consistency across agencies.