Integrated launch for the world's first mass market electric vehicle, built around "The Value of Zero." Times Square takeover, NY Auto Show installation, TV, digital displays, magazine.
Built the launch around one idea, the value of zero. Zero emissions, zero gas, zero compromise. The number became the spine of every piece, Times Square takeover, NY Auto Show floor, TV spots, digital displays, magazine. The LEAF slotted into Nissan's color grid as its signature color, so every surface read as one launch.
Smoking Outdoor Installation - NYC Auto Show
TV Commercial and case study.
Concepts that brought the idea to life.
Out-Of-Home takeovers, Times Square.
Digital extensions.
