At Chiat/Day LA, we developed a campaign to promote Nissan's new spacious car at a low price point. The concept was centered around big hair and big shoes, and we executed it across various platforms, including TV, Apple iAds, print, billboards, and a captivating digital extension that utilized Google maps.
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/c8d34aa0-aa7e-4881-968c-bf5053844479_rw_1200.jpg?h=80e110580fe33520386e96b1469a76a7)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/91662c3e-8d5e-4941-9bb3-a9aaca8f9523_rw_1200.jpg?h=66d28239a2b7bac6f1eb5defa9dc2213)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/d7d85725-07de-4170-937c-9c6860bdcece_rw_1200.jpg?h=1276acdea3f20968ac9fda0ff14939bc)
Print and out-of-home billboard.
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/dc196892-09f4-44ae-bf22-eb8380de1ec2_rw_1200.jpg?h=f9b55a74ab2c67b09de51172ecaaef3f)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/805f2d2a-7cab-4f71-82ac-1e97da92cb0f_rw_1200.jpg?h=02d8d40c49a78fd89f62947b3ac3aa17)
My Versa Road Trip taps into google maps API to create your own video of a road trip you want to take, add in the points of interest and share your it.
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/0566c9a4-7d97-47bb-b264-c1bc95e0c926_rw_1200.jpg?h=aec7778b62137eec4da691f834827e6e)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/b1a39e3a-a2c4-46ba-beb5-bdec8eea28a3_rw_1200.jpg?h=e1090c544162f90aa5d4864400ed0b3e)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/82db55b1-82e8-4107-8e4d-a77bce37aa30_rw_1200.jpg?h=7468ce2a486c7ae63105cda133f1bfb1)
Original moodboards for our concepts.
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/64fc1989-74a9-4b30-8d70-fa1a557b1968_rw_1920.png?h=55e88dea1c4531034eb6f47b02819b7f)
![](https://cdn.myportfolio.com/0faa97fa-43f0-4f67-9048-96664282a26d/21ffb8a3-799d-4072-84cc-3fd7e15ac249_rw_1920.png?h=48ce55c873d5a8e1209dc5ff72914115)