At Chiat/Day LA, we developed a campaign to promote Nissan's new spacious car at a low price point. The concept was centered around big hair and big shoes, and we executed it across various platforms, including TV, Apple iAds, print, billboards, and a captivating digital extension that utilized Google maps.
Print and out-of-home billboard.
My Versa Road Trip taps into google maps API to create your own video of a road trip you want to take, add in the points of interest and share your it.
Original moodboards for our concepts.