Bio
I'm a Brand Design Director with 15 years of building brand systems, launches, and integrated experiences for some of the world's most recognizable companies. My work sits at the intersection of brand identity, product, and storytelling — where a logo system has to live across a billboard, an app, an in-store kiosk, and a 60-second spot, and feel like the same brand in every one.
I've designed Nissan's global rebrand from inside TBWA\Chiat\Day, the Habit Heroes wellness pavilion for Disney Imagineering, the launch identity and product UI for Storyfire, the Owner Experience platform for Toyota at Rapp, and integrated campaigns for Pepsi, Adidas, Google Chromebook, and WALL·E. I've shipped at agencies (Saatchi, TBWA\Chiat\Day, Rapp), as a freelancer, and as Online New Media Director at Academy of Art University — managing teams and curriculum while still leading hands-on craft.
What I bring is the agency-trained ability to take a brand from strategy to shippable system across every surface — and the patience to make the typography, motion, and tone feel intentional in each one. I lead small teams of designers, partner closely with copy, motion, and engineering, and treat every touchpoint as part of the brand, not a one-off.
I'm currently exploring brand design leadership roles at companies where craft is non-negotiable.
Selected Clients
Toyota · Lexus · Nissan · Disney · Pixar · Disney Imagineering · Google · Pepsi · Adidas · Honda
Taco Bell · YouTube · Mr. Cooper · Xome · Storyfire · Academy of Art University
Taco Bell · YouTube · Mr. Cooper · Xome · Storyfire · Academy of Art University
Experience
Rapp — Creative Director, Toyota / Lexus (current) Saatchi & Saatchi LA — Creative Director, freelance, Toyota Academy of Art University — Online New Media Director, San Francisco TBWA\Chiat\Day LA — Senior Designer / Creative Lead, Nissan Freelance — Disney Imagineering, Disney/Pixar, Google, Pepsi, Adidas, Honda, Mr. Cooper, Xome, Storyfire, and others
(Full role history on Linked In— link below.)
Teaching & Leadership
Online New Media Director at Academy of Art University's MFA program, building curriculum and managing a remote teaching team for the graduate program's online cohort. Earlier, taught HTML and Photoshop foundations to incoming web design students. I still mentor designers informally and consider the teaching years a core part of how I lead — every brand system has to be explainable, or it falls apart in the hands of the people who didn't build it.
Education
MFA, New Media — Academy of Art University, San Francisco BS, Business Administration / Marketing, Minor in Multimedia — University of Southern California
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