A real time shopping and inventory concept for toyota.com.
The work
I led UI and UX at Saatchi on the initial concept, ran the team, and defined the full product before engineering came in. Vehicle selection, real time inventory, buyer to dealer handoff. Desktop and mobile. The challenge was making a local and real time shopping tool feel like a continuation of the brand.
I led UI and UX at Saatchi on the initial concept, ran the team, and defined the full product before engineering came in. Vehicle selection, real time inventory, buyer to dealer handoff. Desktop and mobile. The challenge was making a local and real time shopping tool feel like a continuation of the brand.
Outcome
Shipped to Toyota as the initial design system that later deployed on toyota.com.
Shipped to Toyota as the initial design system that later deployed on toyota.com.
