A proprietary AI production pipeline for Toyota Parts & Accessories. Engineering sketches become product correct lifestyle imagery. Promotions adapt across seasons, environments, and audiences without ever shooting again.
The work
I built and run the pipeline at Rapp on the agency's proprietary AI software, working with Nano Banana Pro, Adobe Firefly, and Photoshop.
I built and run the pipeline at Rapp on the agency's proprietary AI software, working with Nano Banana Pro, Adobe Firefly, and Photoshop.
- Parts and Accessories Imagery AI renders it as a photoreal product with proper lighting and materials. AI renders the background separately, a mechanic's bay or outdoor garage. Firefly and Photoshop composite the two, with labels and markings placed back in so every fastener stays exactly right. Shipped marketing imagery for thousands of parts that had no lifestyle photography before.
- Promotional Adaptation. Start with existing vehicle and accessory photography. AI renders new surroundings, lighting, and people around the static product. Vehicle stays correct. Everything around it becomes generative. Shipped across Memorial Day and ongoing Parts & Accessories campaigns.
Personal validation
A Midjourney board game on Amazon Prime. In 2025, I designed and self-published a board game with imagery generated entirely through Midjourney. It's sold several hundred copies on Amazon Prime — the same production AI techniques shipped commercially on my own time.
A Midjourney board game on Amazon Prime. In 2025, I designed and self-published a board game with imagery generated entirely through Midjourney. It's sold several hundred copies on Amazon Prime — the same production AI techniques shipped commercially on my own time.