Digital Garage

Toyota needed an access to real time vehicle inventory, local and personalized to each shopper. So we built a Digital Garage for users to store, build, review, and get special offers on actual vehicles they can test drive, stored by VIN numbers and tied into a national inventory database.

For Toyota digital properties, we maintained brand guidelines on a variety of digital properties including Toyota owners,, and dealer tools.

Credit: Saatchi and Saatchi LA, Toyota Product and Marketing Team, Duane Koh