NISSAN BRAND SYSTEM
Created a North American brand system that gave Nissan a consistent visual language while allowing each vehicle launch to keep its own personality.
PROBLEM
Nissan needed a cohesive North American brand system that could create consistency across vehicles, campaigns, retail environments, and digital touchpoints.
SOLUTION
Helped develop a flexible visual framework for Nissan's North American marketing ecosystem, extending brand strategy into vehicle-specific color worlds, campaign layouts, environmental graphics, digital experiences, and launch materials.
IMPACT
The system created a scalable foundation for multiple Nissan launch campaigns, including LEAF, Quest, Versa, and Juke, while keeping each vehicle distinct and recognizably Nissan.
DESIGN SYSTEM
Simple, flexible, and scalable.
BRAND SYSTEM FOUNDATION
MODULAR SYSTEM
VISUAL IDENTITY
VEHICLE BACKGROUNDS
BRAND GUIDELINES
LAUNCH EXTENSIONS
Each vehicle gets its own personality within the system, designed to connect with its target audience.
LEAF
100% ELECTRIC
Clean, innovative, and forward-looking to lead the next era of electric mobility.
QUEST
FAMILY MINIVAN
Versatile, adventurous, and family-first for life's biggest journeys.
VERSA
COMPACT SEDAN
Smart, efficient, and everyday confident for drivers on the go.