Vizio

The up and comer in HD TVs, Vizio, was teaming up with LT from the San Diego Chargers in a campaign that would bring them into the forefront of HD TVs. The challenge was to juxt oppose what happens on the field and off the field, with what a consumer sees on the TV and the technology behind it. This dual sided site was the end result where users have a clear, visual distinction of the two sections.