We built a team of UX and UI designers and developers, to work along with clients and suppliers and
together devise creative digital experiences that still maintained the brand’s guidelines. The joint
supervision of all Toyota projects on digital platforms, which include the apps that connect consumers with
vehicles, Toyota owners, and the website toyota.com, allowed us to fully understand and commit with the
goals and essence of the brand, managing to come up with a creative design and concept of the strategy for
a next-generation automotive buying funnel for online buyers.
Credit: Saatchi and Saatchi LA, Toyota Product and Marketing Team, Duane Koh