tacobell.com redesign

The food industry has always been one of the most competitive ones, and that is why the most important
brands constantly seek to evolve and redesign their strategies to continue being leaders in the market. Taco
Bell has always opted for a fun proposal, inviting consumers not only to buy their products, but also to have
a pleasant experience, and that includes the digital world. With the tough digital competition from chains
such as Domino’s and the launch of their new late-night menu, TacoBell needed to reposition themselves as
the market leader in terms of entertainment. This is why we placed our focus on creating new, fresher art,
and a completely user-friendly menu navigation system, providing a mobile experience that allows
consumers to order Taco Bell from wherever they are.

Credit: Draft FCB

Year: 2017
Time Spent: 2 weeks