The all-new Versa needed a fully-integrated campaign that shows the “Most _____ per dollar of any car in America”. Included is four television spots, iPad 2 experience, spectacular outdoor, award-winning website, a Facebook competition, and print media. In all the campaign was a success and helped the Versa lead in sales for sub-compacts during the campaign launch.

Year: 2017
Time Spent: 2 weeks