The all-new Versa needed a fully-integrated campaign that shows the “Most _____ per dollar of any car in
America”. Combining traditional, and innovative digital advertising strategies, the campaign included four
television spots, a completely interactive iPad 2 experience, spectacular outdoor advertising, an awardwinning website, a Facebook competition, and creative print media. In all, the campaign was a success and
helped the Nissan Versa become a leader in sales for sub-compacts during the campaign launch.
Credit: TBWA Chiat Day, John Figone, Margaret Keen, Chris Adams