The all-new Versa needed a fully-integrated campaign that shows the “Most _____ per dollar of any car in
America”.

Campaign includes:
Television commercial
iPad App
Outdoor billboards
Award winning website
A Facebook competition
Print media.

In all, the campaign was a success and
helped the Nissan Versa become a leader in sales for sub-compacts during the campaign launch.

Credit: TBWA Chiat Day, John Figone, Margaret Keen, Chris Adams