Nissan wanted to own the electric vehicle market with the Nissan Leaf, we came up with campaign to own ZERO, something no other car could do.
We created a fully integrated 360 campaign around the notion of the Value of Zero, zero being worth nothing in math, but everything to the environment, life, and our planet. Using a combination of custom imagery and stock images, we created a unique, interactive campaign to get people to start thinking about how they affect the World around them. The campaign included a 60 and 30 second TV spot, social media, huge outdoor boards including Time Square and building wraps all across the country. A fun, witty, non-traditional campaign for a revolutionary product.
Credit: TBWA Chiat Day, John Figone, Margaret Keen, Chris Adams