The Value Of Zero
The first mass produced 100% electric car was about to hit the market. We offered Nissan the opportunity to own ZERO, something no other car company could. We created a fully integrated 360 campaign around the notion of the Value of Zero, zero being worth nothing in math, mean everything to the environment, life, and our planet. Using a combination of custom imagery and stock images, we created a unique campaign to get people to start thinking about how they affect the World around them. The campaign included a 60 and 30 second TV spot, social media, huge outdoor including Time Square and building wraps all across the country. A fun and witty campaign for a revolutionary product.