Nissan Leaf

The Value Of Zero

The first mass-produced 100% electric car was about to hit the market. We offered Nissan the opportunity to
own ZERO, something no other car company could. We created a fully integrated 360 campaign around the
notion of the Value of Zero, zero being worth nothing in math, but everything to the environment, life, and
our planet. Using a combination of custom imagery and stock images, we created a unique, interactive
campaign to get people to start thinking about how they affect the World around them. The campaign
included a 60 and 30 second TV spot, social media, huge outdoor boards including Time Square and building
wraps all across the country. A fun, witty, non-traditional campaign for a revolutionary product.
Credit: TBWA Chiat Day, John Figone, Margaret Keen, Chris Adams
Year: 2017
Time Spent: 2 weeks

Campaign Case Study

Television

Outdoor Billboard

Social Experience

Social Experience

Nissan.com

YouTube Channel

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