After 10 years of Shift, Nissan needed a new brand campaign. As a freelancer for Chiat/Day, I designed a template in which the Brand can use as a foundation for more complex marketing materials. What started as print ads and banners designed to pop, the campaign look embraced Billboards, auto show booths, in-dealership marketing, corporate offices, business cards, and was soon to be found everywhere.
After only 6 months, the campaign has been sold on globally, being embraced by South America, Europe and Asian. Nissan’s stance on innovation has become the launching point for all future brand campaigns.