After 10 years of Shift, Nissan needed a new brand campaign. An easy yet really useful tool was the design of a template that the brand can use as a base for more complex marketing materials. It started with print ads and banners designed to pop, then, the campaign’s look embraced Billboards, auto show booths, indealership marketing, corporate offices, business cards, and was soon to be found everywhere. After only 6 months, the campaign has scaled internationally, and it’ now being sold on globally, especially embraced by South America, Europe, and Asia. Nissan’s stance on innovation has become the launching point for all future brand campaigns.
Credit: TBWA Chiat Day, John Figone, Margaret Keene, Chris Adams