My Cooper

A Friendly Mortgage Company

With the goal of changing the mortgage industry, Nationstar decided to show a more friendly face, changing
the well-known brand to Mr. Cooper, meriting a process of transition that was just as friendly. Thanks to the
use of a 360 campaign for the brand’s launch, the transition of this mortgage company was a success. Being
a mature and consolidated enough company to carry out this process, we at UX focused on redesigning and
refreshing what they already had, as well as designing and building what we thought would give something
extra to the brand. This is how we redesigned the homepage, the marketing, support and research site, as
well as built the online service area that includes the payment of mortgages, loan trackers, and loan
applications, making the service as friendly as the brand.

 

Credit: Phenomenon LA, Simrit Barr, Eric Hallman

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