Habit Heroes it’s an attraction that promotes a healthy lifestyle for youth and families by learning about
hydration, nutrition, and activity through becoming a Habit Hero. We created both in-park hero missions as
well as mobile comics to play at home. The exclusive in-park mission is a scavenger hunt around Epcot to
find sources of good energy, which leads the guest back into the habit hero kiosk to complete the mission.
Guests and players have the opportunity to download the app and learn the story of how to live a healthy
lifestyle and become a habit hero themselves. The functional widgets of the app encourage you to perform
activities and face challenges that will help you progress through the story. The idea was to create a full
loop experience from the mobile device to the park, so, after performing a diversity of actions, the final
chapter is completed at Disney World.
Credit: Disney imagineering, Steve Thatam