Boost technology was invented by Adidas, basically, a cushioning technology which consist in the return of
energy, by using a material that compresses under pressure for better shock absorption and instantly
bounces back to its original shape. To help promote these new shoes online and educate users on their
benefits, we created a long scrolling page with interactive elements and full-screen videos, that illustrate
how this technology works.
Credit: Chris Guichard, Jamie Rielly,