Adidas

Adidas Boost

Boost technology was invented by Adidas, a cushioning technology which consist in the return of energy, by using a material that compresses under pressure for better shock absorption and instantly bounces back.

To help promote these new shoes online and educate users on their benefits, we created a long scrolling page with interactive elements and full-screen videos, that illustrate how this technology works.

Credit: Chris Guichard, Jamie Rielly,

Website

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