NISSAN GLOBAL BRAND SYSTEM
I developed a unified brand system for Nissan that created consistency across vehicles, markets, campaigns, and channels. The system delivered a flexible visual language and scalable framework that strengthened the brand's presence everywhere it showed up.
PROBLEM
Nissan lacked a cohesive global brand identity across every market, channel, and touchpoint.
SOLUTION
We built a comprehensive brand system with a flexible visual identity and clear guidelines.
IMPACT
The system scaled across markets and touchpoints, strengthening global consistency and accelerating launches.
DESIGN SYSTEM
Simple, flexible, and scalable.
BRAND SYSTEM FOUNDATION
MODULAR SYSTEM
VISUAL IDENTITY
VEHICLE BACKGROUNDS
BRAND GUIDELINES
LAUNCH EXTENSIONS
Each vehicle gets its own personality within the system—designed to connect with its target audience.
LEAF
100% ELECTRIC
Clean, innovative, and forward-looking to lead the next era of electric mobility.
QUEST
FAMILY MINIVAN
Versatile, adventurous, and family-first for life's biggest journeys.
VERSA
COMPACT SEDAN
Smart, efficient, and everyday confident for drivers on the go.