The all-new Versa needed a fully-integrated campaign that shows the “Most _____ per dollar of any car in America”. Included is four television spots, iPad 2 experience, spectacular outdoor, websites, a Facebook competition, and print media. The iPad 2 iad is a “first person” digital experience that is the first to use gyro technology, placing viewers in the car. There is also a Facebook Connect Road Trip competition where users will be able to create their own road trip and have a chance to win it. In all the campaign was a success and helped the Versa lead in sales for sub-compacts during the campaign launch.

Television

Apple Gyroscope Capable iAd

Social Media Site – MyVersaRoadtrip.com

Create a trip, add your friends, and share. You may win a Versa and a sponsored roadtrip.

The Adam Corolla Show Sponsorship

Billboard – NY Times Square

Website

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