After 10 years of Shift, Nissan needed a new brand campaign. As a freelancer for Chiat/Day, I designed a template in which the Brand can use as a foundation for more complex marketing materials. What started as print ads and banners designed to pop, the campaign look embraced Billboards, auto show booths, in-dealership marketing, corporate offices, business cards, and was soon to be found everywhere.
After only 6 months, the campaign has been sold on globally, being embraced by South America, Europe and Asian. Nissan’s stance on innovation has become the launching point for all future brand campaigns.
Auto Show
Nissan Headquarters, Nashville, TN
In Dealership
Billboards
Out of Home
NissanUSA.com
Banners
iPad
