The digital revolution was here for music and online. Delivering the most recognizable campaign of the time to it’s true digital audience was a high priority to reach the mass market of the youth generation.

Contextual Widget Banners

Online paid media was taking off and the ad world was trying to figure out how to best utilize this new media. We approached it like a print ad and executed the banners to the appropriate sites. The more targeted our advertising, the better the results.

iPod Nano

The best way to demonstrate the extremely small size of the iPod Nano was to compare it another tiny object, in this case it was a nickel. I think we got our point across.